Our Blog

With the growth of digital technologies and their role in marketing and public relations emerging consultants are spruiking their services on every virtual street corner. There’s no doubt that in a market oversaturated with carbon copies of products and services that savvy marketing can secure your business a greater customer share. But beware – just […]

I’ve been surprised to come across a fewer larger businesses on the Sunshine Coast that are guilt of this – no planning. I’m not surprised with smaller businesses – lack of resources and strategic planning skills means some small businesses struggle with this. That said – planning for your business future is more important than […]

In November 2018 Splash Marketing and PR was recognised as a leader in the field of professional services at the Sunshine Coast Business Awards. Initial judging of finalists examined each submission for key aspects of business, including customer service, innovation, use of technology and commitment to sustainability. Splash took out the award against a very […]

Often in a bind, with customer numbers flagging and the viability of a business waning, potential clients seek marketing services as a “quick fix”. With the digital arena making marketing more cost effective and visible than ever before, these ventures expect an immediate return once the digital campaign of their investment is live. However, there […]

We are all working to build our businesses in an increasingly competitive marketplace.  In many cases it’s difficult to differentiate products and services to gain a competitive edge. So how do we relate and resonate with our existing customers and at the same time reach new customers when our business offers the same products or […]

BLOGS are a great tool for businesses, however in the wrong hands run the risk of ruining genuine engagement with your customers. A lack of understanding of the role of blogs is to blame. It’s not simply a task of putting ‘pen to paper’ and writing about the latest products or sales your business is […]

SOCIAL media marketing offers unprecedented opportunities to connect with existing and potential customers. While Australia lags behind the rest of the western world in capitalising on the use of social media tools, more and more businesses of all shapes and sizes have taken the plunge. For some though, it’s been a foray into disaster. Like […]