We are all working to build our businesses in an increasingly competitive marketplace. In many cases it’s difficult to differentiate products and services to gain a competitive edge. So how do we relate and resonate with our existing customers and at the same time reach new customers when our business offers the same products or […]
BLOGS are a great tool for businesses, however in the wrong hands run the risk of ruining genuine engagement with your customers. A lack of understanding of the role of blogs is to blame. It’s not simply a task of putting ‘pen to paper’ and writing about the latest products or sales your business is […]
SOCIAL media marketing offers unprecedented opportunities to connect with existing and potential customers. While Australia lags behind the rest of the western world in capitalising on the use of social media tools, more and more businesses of all shapes and sizes have taken the plunge. For some though, it’s been a foray into disaster. Like […]
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